5 Key Tips to Select the Best SEO Training Institute in Dubai

Search Engine Optimization (SEO) profession is getting highly popular in Dubai as today’s businesses are more focused on appearing at the top on search engines like Google and Bing. They are relying on online consumers to boost their sales and profits. Since the majority of clicks go to the businesses at the top in the first Search Engine Results Page (SERP), this leads to the creation of umpteen job opportunities in SEO. 

If you are passionate about SEO and want to make your career in this field, you must know how to choose the right institute in Dubai to get intensive training on SEO and earn SEO certification. 

Here are a few tips that will help you select the best SEO training institute in Dubai. 

Real-Time SEO training and Certificate are a must

To understand SEO better and get hands-on experience in SEO, choose an institute based on whether it provides real-time SEO training and certificate. If it also offers web optimization knowledge, then it will be an added advantage for you. Getting real-time training and SEO certification is crucial to be confident in what you want to be and to prove your credibility in the market. 

Are you getting Job Placement Assistance? 

Reputable SEO training institutes also help beyond training. While a high-quality SEO course is more important, assistance with job placement will give you peace of mind. The institute should give you the opportunity to connect with companies looking for certified SEO interns and SEO professionals.

However, be wary of the institutes who want to attract students and other people interested in learning SEO by advertising “100% job placements”.

Check if SEO Syllabus Is Updated

This is one of the most important things you need to check before joining SEO training. SEO is an ever-evolving discipline, and its strategies continuously change based on the latest Google algorithm updates and current scenario in the real world. 

For instance, Google rolled out a featured snippet de-duplication update recently. Consequently, a featured snippet result is now positioned as Rank 1 rather than Rank 0, and that result won’t reappear on the same page as it did before the update. Besides, the current coronavirus pandemic has pushed businesses to reform their SEO strategies. All these aspects make a significant impact on how SEO should be done.

Besides, their syllabus must cover topics such as:

  • Keyword research tools and tactics
  • Positive and Negative SEO factors
  • How to target the right audience
  • How to understand Google Analytics
  • Introduction to WebMaster Tool
  • Creation of SEO reports
  • Introduction to Major Google updates
  • Video Optimization

So, make sure that you receive the most updated program.

Find Out If SEO Trainers Are Experienced.

You must know if the SEO trainer who will be training you is certified, experienced, and knowledgeable. Ask how many projects they have worked on, how many students they have trained, and how they stay updated and relevant with current SEO updates and topics. 

Know That a Top Ranked Institute Is Not Necessarily Suitable for You.

Many training institutes get their website optimized to appear on the top, but a top rank doesn’t guarantee quality SEO training. So, check for their track records, content on their website, student success rates, and testimonials.

All these points will help you select a reliable and reputable training institute in Dubai to get SEO training and obtain SEO certification upon completion. 

Do you want to become a certified professional Search Engine Optimization specialist? Contact us to get started today.    

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Corporate Sales Director

We are on the hunt for a talented and experienced director of sales to lead our sales department. We need a self-motivated professional with proven managerial experience and an outstanding track record in sales. In this position, you will be responsible for meeting our annual sales targets within assigned regions and accounts.

Your duties will include motivating our sales team, designing strategic sales plans, and assessing costs and competition. In addition to being an excellent communicator, our ideal candidate will also demonstrate exceptional negotiation and leadership skills.

Responsibilities:

  • Lead and motivate team to improve sales and customer service with clients.
  • Design and implement strategic plans to reach sales targets.
  • Cultivate lasting relationships with customers to grow customer loyalty.
  • Develop and promote weekly, monthly and quarterly sales objectives.
  • Draft detailed and accurate sales reports.
  • Work with customers to better understand their business needs and goals.
  • Assess costs, competition, and supply and demand to identify selling prices.
  • Estimate sales volume and profit for current and new products.
  • Establish a sales training program to train new employees.
  • Meet with sales and marketing team to assess company performance.
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Database management
  • Define contact and account quality standards in the database, defining processes and data acquisition strategies
  • Monitor the quality of marketing and sales information and define data improvement programs

Requirements:

  • Ability to understand the impact of operational initiatives from a sales or marketing person's perspective
  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • In-depth knowledge of marketing techniques and best practices.
  • Capacity to manage various projects and work to tight deadlines.
  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.
  • Bachelor’s degree in marketing, business administration or a relevant field.
  • A minimum of 5 years experience in a similar role.

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Master's (Preferred)

Experience: Digital Sales and Account management: 5 years (Preferred)

SEO on-page technical Specialist

  • Conducting on-site and off-site analysis of web SEO competition. Researching and implementing content recommendations.
  • Optimizing copy and landing pages for search engine optimization
  • Using google analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
  • Update existing content to include more keywords.
  • Create quality content.
  • Research keyword trends.
  • Analyze site analytics to gauge which areas of the site have more traffic.
  • Paying particular attention to any significant Google algorithmic changes.

Requirements:

  • Minimum 5 years of Extensive experience in SEO.
  • Working knowledge of Google Analytics In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with coding techniques.
  • Thorough understanding of web design and site structures.
  • Good knowledge of back link analysis.
  • Knowledge of SEO practices.
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client’s message heard.
  • Experience in HTML coding, PHP, and JavaScript.
  • A desire to understand what drives Google’s algorithms.
  • Excellent written communication skills.
  • Ability to multitask.
  • Bachelor’s degree, test-driven or relevant field

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience:

  • SEO Technical: 5 years (Preferred)
  • WordPress, HTML, PHP, and JavaScript: 3 years (Preferred)

SEO Specialist (off-page)

We are looking for an SEO expert to manage all search engine optimization activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

An SEO specialist must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Creating high-quality SEO content.

Requirements and skills

  • 5 years of Proven SEO experience
  • Communication skills
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor’s degree in relevant field and industry certifications
  • Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience: SEO tools / off-page: 5 years (Preferred)