Become a Digital Marketing Specialist with Online Certification Course

Digital Marketing Course

With more and more people accessing the internet from various devices, our day-to-day life is now more intertwined with the digital world. It has all the information that we need and the capacity to influence our decisions with the right approach. Professional digital marketers play a pivotal role in designing and delivering various influencing and marketing strategies online. This is why every business hire specialists and professionals with digital marketing specialist certifications to manage their online marketing strategies.

With the sudden rise in searching, shopping, and looking for different services, more companies are focusing on digital marketing, making it a highly demanding profession worldwide. A comprehensive digital marketing specialist certification can help aspiring digital marketing professionals to learn and practice all the essential skills.

Opportunities as a Digital Marketing Specialist

There are various roles and responsibilities of digital marketing professionals. You can learn everything or pursue a specific role and skill, depending on your career goals. Here’s the list for various jobs digital marketers do to deliver their services:

  • SEO Executive: An SEO executive works on designing, implementing, and monitoring a company’s search engine optimization (SEO) strategies and campaigns to bring more organic traffic on their websites.
  • Social Media Marketer:  Social media marketing experts utilize, manage, create, and analyze social media promotional campaigns to target a specific section of the audience to improve brand awareness.
  • PPC Specialist: PPC specialist design, optimize, and analyze pay-per-click campaigns for paid search traffic from various search engines.
  • Email Marketing Specialists: Email marketing specialist helps businesses plan and organized their email marketing strategies to increase sales and productivity by reaching out to their existing and potential consumers through promotional emails.
  • Content Specialist: A content specialist is responsible for creating, publishing, and managing content on social media platforms, blogs, and websites to improve the online visibility of any business.
  • Digital Marketing Manager: Digital Marketing Manager works as a team leader that manages and coordinates a digital marketing team. He/She plays the lead role in planning and executing various digital marketing strategies and activities for businesses.

How to become a digital marketing specialist?

You can join a digital marketing specialist certification course to learn various digital marketing skills and strategies as per your career goals. These courses are designed by professionals and digital marketing experts and help you develop an attitude to become a successful digital marketing specialist. Here’re some things that you should follow during your digital marketing learning process:

  • Enroll in digital marketing specialist certification courses
  • Learn from the industry’s experts and leaders
  • Take a digital marketing internship for on-the-job training
  • Follow the top digital marketing blogs and brands
  • Attend digital marketing networking events to connect with like-minded individuals
  • Stay up-to-date on the subject and ready to upgrade
  • Focus more on practices and practical learning

When you look for digital marketing training programs, you will find that different courses offer different digital marketing specialist certifications depending on which digital marketing niche you are targeting. Make sure to find the right digital marketing course based on your interest and career goal. Digital Almighty provides the best online digital marketing training courses with full-time placement assurance on program completion. You will get the chance to learn from top industry experts with one-to-one mentoring sessions and easy to access study material all the time. You can easily enroll in a digital marketing certification program of your choice to kick start your digital career.


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Corporate Sales Director

We are on the hunt for a talented and experienced director of sales to lead our sales department. We need a self-motivated professional with proven managerial experience and an outstanding track record in sales. In this position, you will be responsible for meeting our annual sales targets within assigned regions and accounts.

Your duties will include motivating our sales team, designing strategic sales plans, and assessing costs and competition. In addition to being an excellent communicator, our ideal candidate will also demonstrate exceptional negotiation and leadership skills.

Responsibilities:

  • Lead and motivate team to improve sales and customer service with clients.
  • Design and implement strategic plans to reach sales targets.
  • Cultivate lasting relationships with customers to grow customer loyalty.
  • Develop and promote weekly, monthly and quarterly sales objectives.
  • Draft detailed and accurate sales reports.
  • Work with customers to better understand their business needs and goals.
  • Assess costs, competition, and supply and demand to identify selling prices.
  • Estimate sales volume and profit for current and new products.
  • Establish a sales training program to train new employees.
  • Meet with sales and marketing team to assess company performance.
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Database management
  • Define contact and account quality standards in the database, defining processes and data acquisition strategies
  • Monitor the quality of marketing and sales information and define data improvement programs

Requirements:

  • Ability to understand the impact of operational initiatives from a sales or marketing person's perspective
  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • In-depth knowledge of marketing techniques and best practices.
  • Capacity to manage various projects and work to tight deadlines.
  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.
  • Bachelor’s degree in marketing, business administration or a relevant field.
  • A minimum of 5 years experience in a similar role.

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Master's (Preferred)

Experience: Digital Sales and Account management: 5 years (Preferred)

SEO on-page technical Specialist

  • Conducting on-site and off-site analysis of web SEO competition. Researching and implementing content recommendations.
  • Optimizing copy and landing pages for search engine optimization
  • Using google analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
  • Update existing content to include more keywords.
  • Create quality content.
  • Research keyword trends.
  • Analyze site analytics to gauge which areas of the site have more traffic.
  • Paying particular attention to any significant Google algorithmic changes.

Requirements:

  • Minimum 5 years of Extensive experience in SEO.
  • Working knowledge of Google Analytics In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with coding techniques.
  • Thorough understanding of web design and site structures.
  • Good knowledge of back link analysis.
  • Knowledge of SEO practices.
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client’s message heard.
  • Experience in HTML coding, PHP, and JavaScript.
  • A desire to understand what drives Google’s algorithms.
  • Excellent written communication skills.
  • Ability to multitask.
  • Bachelor’s degree, test-driven or relevant field

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience:

  • SEO Technical: 5 years (Preferred)
  • WordPress, HTML, PHP, and JavaScript: 3 years (Preferred)

SEO Specialist (off-page)

We are looking for an SEO expert to manage all search engine optimization activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

An SEO specialist must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Creating high-quality SEO content.

Requirements and skills

  • 5 years of Proven SEO experience
  • Communication skills
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor’s degree in relevant field and industry certifications
  • Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience: SEO tools / off-page: 5 years (Preferred)