Digital Marketing Training and its Importance

Online marketing

Digital Marketing or Internet marketing is the advertising of products or services through digital channels such as social media, email, mobile & web applications, search engines, websites, or any other digital platform. Digital marketing is a powerful strategy to reach out to more customers or audiences. Digital Marketing is taking over traditional media marketing services and is emerging as the most reliable method to reach out to the targeted audience as per your business need. Many digital marketing training institutes offer digital marketing training programs to the individuals as well as professionals and helping them how to utilize the growing digital space in their next marketing strategy.

Some of the most important digital marketing campaigns are:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing
  • Content Marketing
  • Social Media Marketing
  • Influencer Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing

Why Digital Marketing Training Important?

In today’s data-driven world almost everyone has the reach to the internet, as of 2017, there were an estimated 3.9 billion Internet users worldwide which is more than half of the global population. Digital communication is the most preferred way of communication these days. That’s why digital marketing is the next thing, they control more eyeballs and where all the attention is. As more people adopting digital platforms, traditional offline marketing strategies are not as effective as it used to be. If you are new to the business or looking for more customers driving towards your services, digital marketing training should be your goal as another professional skill. As an individual you can make your carrier as a digital marketing professional, there would be over 150000 digital marketing jobs by the year 2020.

What is taught in Digital Marketing Training Courses?

Today digital marketing is the most demanded skill without any doubt. It is a continuous learning experience throughout your professional life. Digital marketing training institutes offer courses for search engine optimization (SEO), content marketing, social media marketing, email marketing, and, affiliate marketing. You will also learn about website building and writing blogs & guest posts for link building as additional skills.

Tips to Choose the Right Digital Marketing Training courses and Institute

  • Understand your requirements and your preferred option very well to identify your objective. You should be very clear about what are your precise expectations and where do you want to use your digital marketing skills. It will help you to decide whether you want to join the whole integrated course to learn everything about digital marketing or just want to learn a particular area of digital marketing.
  • Do a background check and know about the trainers before joining a digital marketing institute. It is very important to join a reputed institute in the field of digital marketing training. You can go through the alumni testimonials and reviews to know how good an institute is.
  • The course offered by a training institute should be updated as the current industry trends and demands. You can check the course curriculum on their websites.
  • Almost all the training institutes offer certifications after the competition of the training. Check if the offered certification is industry-relevant, how well they are recognized in the industry and how much weightage it will add to your resume. Also, don’t fall into the trap of Google, Facebook or any other certifications; they are not given by any institute.
  • You can also attend some demo classes provided by institutes, it will help you to understand the teaching pedagogy adopted by the institute.

So, once you decided to join a digital marketing training institute, look for the opportunities around and go for the most consumer-oriented course. But, it is very important to learn all the basics related to digital marketing to build the foundation. Digital marketing is all about learning through practical applications rather than books and theory classes, a good institute and instructor keep the balance of both that will help you to achieve your goal and grow professionally.

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Corporate Sales Director

We are on the hunt for a talented and experienced director of sales to lead our sales department. We need a self-motivated professional with proven managerial experience and an outstanding track record in sales. In this position, you will be responsible for meeting our annual sales targets within assigned regions and accounts.

Your duties will include motivating our sales team, designing strategic sales plans, and assessing costs and competition. In addition to being an excellent communicator, our ideal candidate will also demonstrate exceptional negotiation and leadership skills.

Responsibilities:

  • Lead and motivate team to improve sales and customer service with clients.
  • Design and implement strategic plans to reach sales targets.
  • Cultivate lasting relationships with customers to grow customer loyalty.
  • Develop and promote weekly, monthly and quarterly sales objectives.
  • Draft detailed and accurate sales reports.
  • Work with customers to better understand their business needs and goals.
  • Assess costs, competition, and supply and demand to identify selling prices.
  • Estimate sales volume and profit for current and new products.
  • Establish a sales training program to train new employees.
  • Meet with sales and marketing team to assess company performance.
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Database management
  • Define contact and account quality standards in the database, defining processes and data acquisition strategies
  • Monitor the quality of marketing and sales information and define data improvement programs

Requirements:

  • Ability to understand the impact of operational initiatives from a sales or marketing person's perspective
  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • In-depth knowledge of marketing techniques and best practices.
  • Capacity to manage various projects and work to tight deadlines.
  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.
  • Bachelor’s degree in marketing, business administration or a relevant field.
  • A minimum of 5 years experience in a similar role.

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Master's (Preferred)

Experience: Digital Sales and Account management: 5 years (Preferred)

SEO on-page technical Specialist

  • Conducting on-site and off-site analysis of web SEO competition. Researching and implementing content recommendations.
  • Optimizing copy and landing pages for search engine optimization
  • Using google analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
  • Update existing content to include more keywords.
  • Create quality content.
  • Research keyword trends.
  • Analyze site analytics to gauge which areas of the site have more traffic.
  • Paying particular attention to any significant Google algorithmic changes.

Requirements:

  • Minimum 5 years of Extensive experience in SEO.
  • Working knowledge of Google Analytics In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with coding techniques.
  • Thorough understanding of web design and site structures.
  • Good knowledge of back link analysis.
  • Knowledge of SEO practices.
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client’s message heard.
  • Experience in HTML coding, PHP, and JavaScript.
  • A desire to understand what drives Google’s algorithms.
  • Excellent written communication skills.
  • Ability to multitask.
  • Bachelor’s degree, test-driven or relevant field

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience:

  • SEO Technical: 5 years (Preferred)
  • WordPress, HTML, PHP, and JavaScript: 3 years (Preferred)

SEO Specialist (off-page)

We are looking for an SEO expert to manage all search engine optimization activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

An SEO specialist must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Creating high-quality SEO content.

Requirements and skills

  • 5 years of Proven SEO experience
  • Communication skills
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor’s degree in relevant field and industry certifications
  • Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience: SEO tools / off-page: 5 years (Preferred)