SEO Content Writing vs SEO Copywriting: What exactly to know

Think about it: What do you need if you want your website to appear on the top of SERPs and drive traffic to your website? The answer is high-quality, optimized content. Content paired with context can do wonders for sales as well as brand authority and that’s when copywriting comes into the big picture. Although content writing and SEO content copywriting is often used interchangeably, they aren’t the same. How? Let’s dig deeper to find out!

Drawing the line

While content is the driving force behind all thriving digital marketing campaigns like SEO, PPC, or SMM, not all forms of content creation are the same. One such form is copywriting. Content writing and copywriting are nearly similar in their functional attributes. However, they have starkly different purposes.

What is content writing?

Content writing is all about the creation of textual content to educate, engage or entertain the readers. It might drive sales, but that’s not the primary purpose for which content is written. With high-quality content, marketers aim to keep the readers informed and digital channels up-to-date. Some examples of content writing include:

• White papers
• Blog Posts
• Tutorials
• Email Newsletters
• E-books
• Case studies
• Social media posts
• Evergreen articles, etc.

What is copywriting?

On the other hand, copywriting involves the creation of textual content to persuade readers into taking action for simplifying the sales funnel. For instance, if you have been trying to sell a product and need to convince prospective customers that your product or services are worth investing in, an eye-catching copy can attract more calls and convince your customers that your business is worth calling. Unlike content writing, copywriting is done to persuade readers to take any kind of sales-related action. Some popular examples of copywriting include:

• PPC ads
• PPC landing pages
• Social media ads
• CPM (Cost-per-mile) ads
• Website sales copy
• Product pages
• Sales email pitches
• SMS ads, and more.

The three musketeers of content and copywriting

When you are drafting something for your customers in the form of textual content, ensure to keep three factors in mind:

• Purpose

Before creating any new content for your marketing campaign, always keep the purpose in mind.

• SEO

Whether you are creating content with content writing or copywriting, ensure that it is optimized for the people as well as search engines so that it can rank well on SERPs and your brand can get better credibility.

• Emotions

Both copywriting and content writing must evoke readers’ emotions. Undoubtedly copywriting is supposed to provoke an action, but content writing should also involve an emotional touch with the words.

SEO copywriting services with Digital Almighty

SEO Content copywriting is as much an art, as a science. Content writing and copywriting are based on creativity as well technology. Whether you want to scrape your outdated brand image with the right content or you want something catchy and relevant for your new marketing campaign, professional copywriting services can come in handy. Do you need SEO content copywriting services for your brand? Looking for a reliable service provider to create magic with context and content? Then Digital Almighty can be your ultimate solution. Ranging from SEO-friendly content writing services to copywriting, our experts can help you with anything and everything that adds value to your enterprise endeavors through content.