What is Digital Marketing? How do I get started?

Who hasn’t heard of digital marketing? Well, maybe digital marketing is not as new as it was in the last decade. Today, digital marketing is a whooping industry of $197.47 billion in the USA and $79.08 billion in China. In the USA alone, digital advertising is a $30 billion larger market than TV advertising.

The word “digital marketing” alone gathers 2,760,000,000 (two billion seven hundred sixty million) results on Google. Evidently, as per the reports by HootSuite, 9.52 million people are active internet users (out of 9.61 million population) in the United Arab Emirates, making the internet penetration 99%.

Though UAE is still new to digital marketing, yet being home to numerous multinational companies, being a digital marketer is one of the best career options here. A digital marketer in Dubai gets AED 29k to AED 195k as per the PayScale reports. 

So, does this mean you can grow as a digital marketer in UAE? Or to put it in a better way: How can I become a digital marketer in Dubai

Before moving to how to get started with digital marketing training in Dubai, let’s explore more on the rise of digital marketing.

What’s Digital Marketing?

The term digital marketing was first introduced in the 1990s. And the first clickable banner ad the “You Will” campaign by AT&T went live in 1994. In the first four months after going live, 44% of people had clicked on the ad, making it one of the first successful digital advertisements.

Call it online marketing, internet marketing, or web marketing, in simple words, digital marketing is any form of marketing that uses electronic devices. Digital marketing can be online and electronic, which implies it can be both offline and online.

Why should you consider Digital Marketing?

Remember the last ad you saw? Was it on your mobile, magazine, or billboard? How many of us have eyes on our phones even while driving or riding on a bus?

Today, digital marketing is vital for business and brand awareness. Every other brand has a website or at least a social media presence or digital ad strategy.

Companies do spend millions on billboards and TV commercials. But they know that people rely on their online presence more now. And this is their opportunity to build their brand awareness, and for that, they’ll need digital marketers.

How to get started with Digital Marketing training in Dubai?

Digital marketing is a sea of marketing tactics, and it’s your choice which fish you like. Search Engine Optimization, Email Marketing, Content Marketing, Pay Per Click, Social Media Marketing, Affiliate Marketing, Online PR – the possibilities can be endless.

You can also be an all-rounder or a specialist, depending upon your choice. From phone marketing to Instagram and Netflix – you have the opportunity to be your own best version when it comes to digital marketing.

Select the best digital marketing training in Dubai

Choosing the best digital marketing institute in Dubai is tricky, and of course, time-consuming. So, how would you know which can work best for you?

For everything, we go online. Maybe some of us even dig deep and go one step ahead by enquiring about their previous success stories, the cost, and everything else in between. But how to save your time (and money) while searching for the best digital marketing training in Dubai?

The Training Game

Some of us are looking for a career change, to upgrade, or to start their career in digital marketing. Whatever the reason is, choosing the best digital marketing course and institute in Dubai can be exhaustive.

Google alone gives you 19,100,000 results when searching “digital marketing training institute in Dubai” and 32,500,000 results for the “best digital marketing training institute in Dubai”!

Acquiring digital marketing skills is not something you’ll learn in a few days. And even after completing your training, it will take a while for you to develop your own marketing strategies. It’s not just about being technical, it’s also about being tactical.

Make sure whichever digital marketing training institute in Dubai you choose gives you plenty of learning opportunities, including working on real-time projects. Take the sample class if they have.

Do they provide internships? Will you get workshop training or more of theoretical lessons?

The Certificates

The certificate represents knowledge, skills, and is a way to show clients or companies that you can make that pivotal change in their business.

There are tons of digital marketing courses, certificates, and certifications sold by scammers trying to make a quick buck. So, how do you know if the certification you are looking at is legitimate?

Try to gather information on the trainers of the institute – are they qualified? Does the trainer himself/herself have qualifications in digital marketing?

Sure, industry giants like Google, Yahoo, LinkedIn, Facebook provides free certification courses. But you might not get the in-depth knowledge or learn practical strategies that you can actually apply in your work.

Paid certification courses are always an asset. Digital Almighty gives you the most competent, intensive, and certified training. Plus, they have specialized financing options that you can avail of.

If you want to become a digital marketer in Dubai, or you already are, adding a certification to your resume will position you as a leader and digital marketing expert.

Digital Almighty’s courses are affordable, especially when comparing the cost to a college degree. This is to make digital marketing training an accessible option for those who are looking forward to a career change or upskill.

Learn and master digital skills at the convenience of your home. Connect with us today to get started with your digital career.

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