What is Digital Marketing? How do I get started?

Who hasn’t heard of digital marketing? Well, maybe digital marketing is not as new as it was in the last decade. Today, digital marketing is a whooping industry of $197.47 billion in the USA and $79.08 billion in China. In the USA alone, digital advertising is a $30 billion larger market than TV advertising.

The word “digital marketing” alone gathers 2,760,000,000 (two billion seven hundred sixty million) results on Google. Evidently, as per the reports by HootSuite, 9.52 million people are active internet users (out of 9.61 million population) in the United Arab Emirates, making the internet penetration 99%.

Though UAE is still new to digital marketing, yet being home to numerous multinational companies, being a digital marketer is one of the best career options here. A digital marketer in Dubai gets AED 29k to AED 195k as per the PayScale reports. 

So, does this mean you can grow as a digital marketer in UAE? Or to put it in a better way: How can I become a digital marketer in Dubai

Before moving to how to get started with digital marketing training in Dubai, let’s explore more on the rise of digital marketing.

What’s Digital Marketing?

The term digital marketing was first introduced in the 1990s. And the first clickable banner ad the “You Will” campaign by AT&T went live in 1994. In the first four months after going live, 44% of people had clicked on the ad, making it one of the first successful digital advertisements.

Call it online marketing, internet marketing, or web marketing, in simple words, digital marketing is any form of marketing that uses electronic devices. Digital marketing can be online and electronic, which implies it can be both offline and online.

Why should you consider Digital Marketing?

Remember the last ad you saw? Was it on your mobile, magazine, or billboard? How many of us have eyes on our phones even while driving or riding on a bus?

Today, digital marketing is vital for business and brand awareness. Every other brand has a website or at least a social media presence or digital ad strategy.

Companies do spend millions on billboards and TV commercials. But they know that people rely on their online presence more now. And this is their opportunity to build their brand awareness, and for that, they’ll need digital marketers.

How to get started with Digital Marketing training in Dubai?

Digital marketing is a sea of marketing tactics, and it’s your choice which fish you like. Search Engine Optimization, Email Marketing, Content Marketing, Pay Per Click, Social Media Marketing, Affiliate Marketing, Online PR – the possibilities can be endless.

You can also be an all-rounder or a specialist, depending upon your choice. From phone marketing to Instagram and Netflix – you have the opportunity to be your own best version when it comes to digital marketing.

Select the best digital marketing training in Dubai

Choosing the best digital marketing institute in Dubai is tricky, and of course, time-consuming. So, how would you know which can work best for you?

For everything, we go online. Maybe some of us even dig deep and go one step ahead by enquiring about their previous success stories, the cost, and everything else in between. But how to save your time (and money) while searching for the best digital marketing training in Dubai?

The Training Game

Some of us are looking for a career change, to upgrade, or to start their career in digital marketing. Whatever the reason is, choosing the best digital marketing course and institute in Dubai can be exhaustive.

Google alone gives you 19,100,000 results when searching “digital marketing training institute in Dubai” and 32,500,000 results for the “best digital marketing training institute in Dubai”!

Acquiring digital marketing skills is not something you’ll learn in a few days. And even after completing your training, it will take a while for you to develop your own marketing strategies. It’s not just about being technical, it’s also about being tactical.

Make sure whichever digital marketing training institute in Dubai you choose gives you plenty of learning opportunities, including working on real-time projects. Take the sample class if they have.

Do they provide internships? Will you get workshop training or more of theoretical lessons?

The Certificates

The certificate represents knowledge, skills, and is a way to show clients or companies that you can make that pivotal change in their business.

There are tons of digital marketing courses, certificates, and certifications sold by scammers trying to make a quick buck. So, how do you know if the certification you are looking at is legitimate?

Try to gather information on the trainers of the institute – are they qualified? Does the trainer himself/herself have qualifications in digital marketing?

Sure, industry giants like Google, Yahoo, LinkedIn, Facebook provides free certification courses. But you might not get the in-depth knowledge or learn practical strategies that you can actually apply in your work.

Paid certification courses are always an asset. Digital Almighty gives you the most competent, intensive, and certified training. Plus, they have specialized financing options that you can avail of.

If you want to become a digital marketer in Dubai, or you already are, adding a certification to your resume will position you as a leader and digital marketing expert.

Digital Almighty’s courses are affordable, especially when comparing the cost to a college degree. This is to make digital marketing training an accessible option for those who are looking forward to a career change or upskill.

Learn and master digital skills at the convenience of your home. Connect with us today to get started with your digital career.

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *

X

Corporate Sales Director

We are on the hunt for a talented and experienced director of sales to lead our sales department. We need a self-motivated professional with proven managerial experience and an outstanding track record in sales. In this position, you will be responsible for meeting our annual sales targets within assigned regions and accounts.

Your duties will include motivating our sales team, designing strategic sales plans, and assessing costs and competition. In addition to being an excellent communicator, our ideal candidate will also demonstrate exceptional negotiation and leadership skills.

Responsibilities:

  • Lead and motivate team to improve sales and customer service with clients.
  • Design and implement strategic plans to reach sales targets.
  • Cultivate lasting relationships with customers to grow customer loyalty.
  • Develop and promote weekly, monthly and quarterly sales objectives.
  • Draft detailed and accurate sales reports.
  • Work with customers to better understand their business needs and goals.
  • Assess costs, competition, and supply and demand to identify selling prices.
  • Estimate sales volume and profit for current and new products.
  • Establish a sales training program to train new employees.
  • Meet with sales and marketing team to assess company performance.
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Database management
  • Define contact and account quality standards in the database, defining processes and data acquisition strategies
  • Monitor the quality of marketing and sales information and define data improvement programs

Requirements:

  • Ability to understand the impact of operational initiatives from a sales or marketing person's perspective
  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • In-depth knowledge of marketing techniques and best practices.
  • Capacity to manage various projects and work to tight deadlines.
  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.
  • Bachelor’s degree in marketing, business administration or a relevant field.
  • A minimum of 5 years experience in a similar role.

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Master's (Preferred)

Experience: Digital Sales and Account management: 5 years (Preferred)

SEO on-page technical Specialist

  • Conducting on-site and off-site analysis of web SEO competition. Researching and implementing content recommendations.
  • Optimizing copy and landing pages for search engine optimization
  • Using google analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
  • Update existing content to include more keywords.
  • Create quality content.
  • Research keyword trends.
  • Analyze site analytics to gauge which areas of the site have more traffic.
  • Paying particular attention to any significant Google algorithmic changes.

Requirements:

  • Minimum 5 years of Extensive experience in SEO.
  • Working knowledge of Google Analytics In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with coding techniques.
  • Thorough understanding of web design and site structures.
  • Good knowledge of back link analysis.
  • Knowledge of SEO practices.
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client’s message heard.
  • Experience in HTML coding, PHP, and JavaScript.
  • A desire to understand what drives Google’s algorithms.
  • Excellent written communication skills.
  • Ability to multitask.
  • Bachelor’s degree, test-driven or relevant field

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience:

  • SEO Technical: 5 years (Preferred)
  • WordPress, HTML, PHP, and JavaScript: 3 years (Preferred)

SEO Specialist (off-page)

We are looking for an SEO expert to manage all search engine optimization activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

An SEO specialist must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Creating high-quality SEO content.

Requirements and skills

  • 5 years of Proven SEO experience
  • Communication skills
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor’s degree in relevant field and industry certifications
  • Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience: SEO tools / off-page: 5 years (Preferred)