There are numerous ways to generate leads online, make business more visible and drive website traffic in digital marketing. While SEO focuses on unpaid and organic SERPs and traffic through strategized keyword placement and website optimization, PPC or pay-per-click is a form of a paid ad campaign that produces faster results in lead generation and higher search engine rankings. Like SEO, you need either a PPC marketing agency or a digital marketing firm with PPC experts to create a custom campaign for your business.
So, in this blog, we will talk about the basic attributes of PPC marketing along with PPC services in Dubai.
What is PPC?
PPC or pay-per-click is a form of online advertising where the advertiser pays every time a user “clicks” on the online ads. It is also known as a cost-per-click advertising model. Both search engines and social media channels are used as PPC mediums.
The pay-per-click ads come in multiple variants, such as banner ads, display ads, remarketing, etc. However, the most popular of all is the paid search ad. You will see these ads while searching on Google, Bing, Yahoo, and other search engines, especially if it is something that you want to buy. Commercial searches are like magnets to PPC.
What are the Benefits of PPC?
Pay-per-click has several benefits as a marketing technique for businesses and is extensively used by marketers, especially if they need immediate results from lead generation to conversions through digital marketing. Here are a few benefits that a business can enjoy by hiring a PPC marketing agency.
- PPC might be a paid form of advertising, but throughout the ad campaign, one remains in total control of the ad budget, meaning it is cost-effective.
- It generates instant traffic for your website compared to organic marketing strategies.
- PPC helps in the fast accomplishment of marketing and business goals.
- Using Google Analytics along with Google Ads, one can track and measure the progress of PPC ads.
- PPC is compatible with other marketing techniques like SEO and SMO.
- It allows a company/business to garner more brand awareness and recognition.
- PPC helps you to expand your reach to the target audience.
- It will lead to greater ROI guaranteed.
- Unlike other online marketing techniques, PPC remains unbothered by algorithm changes and updates.
- PPC can be used for both search engines and social networks.
PPC Services in Dubai
In recent years, Dubai has experienced an accelerated digitization boom, with businesses going online and investing in digital marketing to reach out to the target audiences. It has given rise to the demand for PPC services as well. So what can you expect from a PPC marketing agency in Dubai?
The standard range of services includes:
- PPC search engine ads
- Display ads
- Mobile banner ads
- Affiliate marketing
- Remarketing campaign
- YouTube video marketing
- Social media ad campaign
The professional protocol of attempting a PPC campaign involves:
- Extensive analysis of competitor business websites.
- Detailed analysis of own client business website.
- Planning a scalable structure for the PPC account.
- Create content for the PPC ads.
- Keep optimizing the PPC account as per the evolving business needs.
If you are looking for a PPC marketing agency in Dubai that fulfills all that we mentioned above, then Digital Almighty is just the one for you and your business. They have a team of qualified and experienced professionals who will strategize result-oriented PPC campaigns for your business with guaranteed positive ROI in the least time. Visit their website for more details on their services and offerings.