What is PPC Marketing: PPC Marketing Agency in Dubai

There are numerous ways to generate leads online, make business more visible and drive website traffic in digital marketing. While SEO focuses on unpaid and organic SERPs and traffic through strategized keyword placement and website optimization, PPC or pay-per-click is a form of a paid ad campaign that produces faster results in lead generation and higher search engine rankings. Like SEO, you need either a PPC marketing agency or a digital marketing firm with PPC experts to create a custom campaign for your business.

So, in this blog, we will talk about the basic attributes of PPC marketing along with PPC services in Dubai.

What is PPC?

PPC or pay-per-click is a form of online advertising where the advertiser pays every time a user “clicks” on the online ads. It is also known as a cost-per-click advertising model. Both search engines and social media channels are used as PPC mediums.

The pay-per-click ads come in multiple variants, such as banner ads, display ads, remarketing, etc. However, the most popular of all is the paid search ad. You will see these ads while searching on Google, Bing, Yahoo, and other search engines, especially if it is something that you want to buy. Commercial searches are like magnets to PPC.

What are the Benefits of PPC?

Pay-per-click has several benefits as a marketing technique for businesses and is extensively used by marketers, especially if they need immediate results from lead generation to conversions through digital marketing. Here are a few benefits that a business can enjoy by hiring a PPC marketing agency.

  • PPC might be a paid form of advertising, but throughout the ad campaign, one remains in total control of the ad budget, meaning it is cost-effective.
  • It generates instant traffic for your website compared to organic marketing strategies.
  • PPC helps in the fast accomplishment of marketing and business goals.
  • Using Google Analytics along with Google Ads, one can track and measure the progress of PPC ads.
  • PPC is compatible with other marketing techniques like SEO and SMO.
  • It allows a company/business to garner more brand awareness and recognition.
  • PPC helps you to expand your reach to the target audience.
  • It will lead to greater ROI guaranteed.
  • Unlike other online marketing techniques, PPC remains unbothered by algorithm changes and updates.
  • PPC can be used for both search engines and social networks.

PPC Services in Dubai

In recent years, Dubai has experienced an accelerated digitization boom, with businesses going online and investing in digital marketing to reach out to the target audiences. It has given rise to the demand for PPC services as well. So what can you expect from a PPC marketing agency in Dubai?

The standard range of services includes:

  • PPC search engine ads
  • Display ads
  • Mobile banner ads
  • Affiliate marketing
  • Remarketing campaign
  • YouTube video marketing
  • Social media ad campaign

The professional protocol of attempting a PPC campaign involves:

  • Extensive analysis of competitor business websites.
  • Detailed analysis of own client business website.
  • Planning a scalable structure for the PPC account.
  • Create content for the PPC ads.
  • Keep optimizing the PPC account as per the evolving business needs.

Conclusion

If you are looking for a PPC marketing agency in Dubai that fulfills all that we mentioned above, then Digital Almighty is just the one for you and your business. They have a team of qualified and experienced professionals who will strategize result-oriented PPC campaigns for your business with guaranteed positive ROI in the least time. Visit their website for more details on their services and offerings.

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Corporate Sales Director

We are on the hunt for a talented and experienced director of sales to lead our sales department. We need a self-motivated professional with proven managerial experience and an outstanding track record in sales. In this position, you will be responsible for meeting our annual sales targets within assigned regions and accounts.

Your duties will include motivating our sales team, designing strategic sales plans, and assessing costs and competition. In addition to being an excellent communicator, our ideal candidate will also demonstrate exceptional negotiation and leadership skills.

Responsibilities:

  • Lead and motivate team to improve sales and customer service with clients.
  • Design and implement strategic plans to reach sales targets.
  • Cultivate lasting relationships with customers to grow customer loyalty.
  • Develop and promote weekly, monthly and quarterly sales objectives.
  • Draft detailed and accurate sales reports.
  • Work with customers to better understand their business needs and goals.
  • Assess costs, competition, and supply and demand to identify selling prices.
  • Estimate sales volume and profit for current and new products.
  • Establish a sales training program to train new employees.
  • Meet with sales and marketing team to assess company performance.
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Database management
  • Define contact and account quality standards in the database, defining processes and data acquisition strategies
  • Monitor the quality of marketing and sales information and define data improvement programs

Requirements:

  • Ability to understand the impact of operational initiatives from a sales or marketing person's perspective
  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • In-depth knowledge of marketing techniques and best practices.
  • Capacity to manage various projects and work to tight deadlines.
  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.
  • Bachelor’s degree in marketing, business administration or a relevant field.
  • A minimum of 5 years experience in a similar role.

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Master's (Preferred)

Experience: Digital Sales and Account management: 5 years (Preferred)

SEO on-page technical Specialist

  • Conducting on-site and off-site analysis of web SEO competition. Researching and implementing content recommendations.
  • Optimizing copy and landing pages for search engine optimization
  • Using google analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
  • Update existing content to include more keywords.
  • Create quality content.
  • Research keyword trends.
  • Analyze site analytics to gauge which areas of the site have more traffic.
  • Paying particular attention to any significant Google algorithmic changes.

Requirements:

  • Minimum 5 years of Extensive experience in SEO.
  • Working knowledge of Google Analytics In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with coding techniques.
  • Thorough understanding of web design and site structures.
  • Good knowledge of back link analysis.
  • Knowledge of SEO practices.
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client’s message heard.
  • Experience in HTML coding, PHP, and JavaScript.
  • A desire to understand what drives Google’s algorithms.
  • Excellent written communication skills.
  • Ability to multitask.
  • Bachelor’s degree, test-driven or relevant field

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience:

  • SEO Technical: 5 years (Preferred)
  • WordPress, HTML, PHP, and JavaScript: 3 years (Preferred)

SEO Specialist (off-page)

We are looking for an SEO expert to manage all search engine optimization activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

An SEO specialist must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Creating high-quality SEO content.

Requirements and skills

  • 5 years of Proven SEO experience
  • Communication skills
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor’s degree in relevant field and industry certifications
  • Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience: SEO tools / off-page: 5 years (Preferred)