What is Social Media Marketing: Who can do, Where to Look

Social media has become the go-to window to learn, shop, and grow brands. In 2022, SMM is the easiest way to connect with the global audience, and the popularity of social media platforms isn’t dropping anytime soon. About half of the global population, i.e., 3.8 billion people, use social media, and the figures are staggering.However, when everyone is on social media, how are you supposed to stand out from the crowd? That’s when social media marketing comes into the big picture! Wondering what social media marketing is? Let’s start from the basics.   

Social media marketing: What and why?

SMM or Social Media Marketing is a type of digital marketing where marketers leverage social media channels as a marketing tool. They deploy social media platforms to connect with the audience for:

  • Increasing sales
  • Building brand awareness
  • Driving traffic to the website
  • Building an active community of followers who can share and engage with content
  • Increasing brand exposure
  • Extend outreach and enhance brand authority
  • Conduct polls and quizzes, and go on live sessions to interact with the audience personally
  • Deliver a multi-channel message and more

Types of social media marketing

The only undeviating aspect of social media marketing is its varying types. With the ever-growing number of social media platforms, finding the ideal marketing strategy can be overwhelming. To help you out, here is a list of different social media marketing types/sites that every marketer needs to know:

  • Social networking sites
  • Video sharing sites
  • Audio sharing sites
  • Influencer marketing
  • Discussion forum sites
  • Live streaming sites
  • Social messaging sites
  • Microblogging sites
  • Disappearing content
  • Social shopping sites

Understanding the various types and platforms of social media can be overwhelming. However, with a social media training course, you can gain an in-depth knowledge of social channels like the back of your hand.

Who can benefit most?

Anyone who wants to use social media to their utmost advantage can opt for a social media marketing course. The training program doesn’t just sharpen marketing skills and keep individuals up to date with social media stats, but also aid connects you with the audience on a personal level.

The entire social media showbiz runs on emotions. However, forming an emotional bridge with the social audience is easier said than done. Whether you are a social media noob or a seasoned marketing professional, an SMM training course can always aid to stay atop the social media trends.

Want to get started with social media training?

Join the pool of leading social media marketers now! Brands are constantly in search of ingenious social media marketers who can increase brand awareness, boost website traffic and drive engagement. Whether you want to begin from the groundwork or understand or refresh your knowledge, our social media course is your key to learning from the best.

Digital Almighty offers online social media marketing course packed with the best, latest, and trending knowledge that you can easily apply in the real world. Our flexible methodology is best suited for working professionals, students, business owners, and individuals who want to kick start a career in social media marketing. Contact us now to get started with your social media marketing training course!

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Corporate Sales Director

We are on the hunt for a talented and experienced director of sales to lead our sales department. We need a self-motivated professional with proven managerial experience and an outstanding track record in sales. In this position, you will be responsible for meeting our annual sales targets within assigned regions and accounts.

Your duties will include motivating our sales team, designing strategic sales plans, and assessing costs and competition. In addition to being an excellent communicator, our ideal candidate will also demonstrate exceptional negotiation and leadership skills.

Responsibilities:

  • Lead and motivate team to improve sales and customer service with clients.
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  • Draft detailed and accurate sales reports.
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  • Assess costs, competition, and supply and demand to identify selling prices.
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  • Establish a sales training program to train new employees.
  • Meet with sales and marketing team to assess company performance.
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Database management
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Requirements:

  • Ability to understand the impact of operational initiatives from a sales or marketing person's perspective
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  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.
  • Bachelor’s degree in marketing, business administration or a relevant field.
  • A minimum of 5 years experience in a similar role.

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Master's (Preferred)

Experience: Digital Sales and Account management: 5 years (Preferred)

SEO on-page technical Specialist

  • Conducting on-site and off-site analysis of web SEO competition. Researching and implementing content recommendations.
  • Optimizing copy and landing pages for search engine optimization
  • Using google analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
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  • Update existing content to include more keywords.
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Requirements:

  • Minimum 5 years of Extensive experience in SEO.
  • Working knowledge of Google Analytics In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with coding techniques.
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  • Good knowledge of back link analysis.
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  • High-quality reporting, copywriting and analytic skills.
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  • A detailed understanding of PR in order to get the client’s message heard.
  • Experience in HTML coding, PHP, and JavaScript.
  • A desire to understand what drives Google’s algorithms.
  • Excellent written communication skills.
  • Ability to multitask.
  • Bachelor’s degree, test-driven or relevant field

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience:

  • SEO Technical: 5 years (Preferred)
  • WordPress, HTML, PHP, and JavaScript: 3 years (Preferred)

SEO Specialist (off-page)

We are looking for an SEO expert to manage all search engine optimization activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

An SEO specialist must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Creating high-quality SEO content.

Requirements and skills

  • 5 years of Proven SEO experience
  • Communication skills
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor’s degree in relevant field and industry certifications
  • Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience: SEO tools / off-page: 5 years (Preferred)