What You Should Know About PPC Advertising

Online PPC certification course

In the digital marketing ecosystem, paid ads are an indispensable part. If you want to harness the power of paid ads for improving the outreach of your marketing campaign, then PPC is the tool to rely on. You only pay when someone clicks on your site. Marketers are increasingly opting for online PPC certification courses because they know that PPC can foster the middle ground of nurturing and serving the middle of the sales funnel.

Why PPC?

Regardless of your set of identified goals, PPC can drive engagement. Organizations go for PPC because it works well with marketing channels and the results are easy to measure and track. Even if you are far behind your competitors, PPC can help you get up and running with a little bit of optimization. Nowadays, enterprises rely on PPC, Google, and Bing Adwords to expand their audience base, and you can take advantage of this opportunity. How? By joining an online PPC certification course!

Reasons to enroll for an advanced PPC certification training course

PPC trends change as dynamically as search engine algorithms. If you want to transform into an industry-ready paid marketing professional, an advanced PPC course can come in handy. With a clear learning path designed by the industry pros, a PPC certification course can fast-track your digital marketing career and provide hands-on experience in managing paid marketing initiatives.

Advanced PPC courses help you master the nuances of PPC, conversion optimization, display advertising, and web analytics. The structured training programs can help you gain in-depth knowledge of bidding methods, performance measurement, ranking algorithms, lead generation improvement, ad platforms, and searching engine marketing for PPC campaigns to drive measurable ROI. A structured PPC course encompasses the following:

  • Training sessions on Google Ads, Google Analytics, and YouTube Ads Tools
  • Exposure to industry-specific projects
  • Alignment with Google and Bing Ads certification exams
  • Understanding remarketing, display marketing, and content marketing
  • Working with Google Analytics, Google ads, and conversion tracking
  • Establishing a deep knowledge of buying funnel, search psychology, keyword organization and match types, keyword research, and more.

PPC Course from Digital Almighty

With Digital Almighty, you can enroll in an online PPC certification course with a no-cost EMI option. Experience one-on-one career mentorship, learn from the industry experts, and get familiar with advertisement terminologies. With our PPC certification program, you can learn to generate paid traffic and direct potential customer to a website. As the entire PPC certification programs are designed by Adword specialists and industry experts, you can stay updated with the industry’s changing dynamics.

Work on real-time projects and get to know the crests and troughs of ranking algorithms, paid search, and post-click activity. Our orchestrated modules offer you a detailed understanding of Bing, Facebook, and Google Adwords for beginners. Through the PPC course, you can learn how to:

  • Create landing pages
  • Analyze click patterns and increase sales
  • Read Ad reports and retarget visitors
  • Understand audience psychology
  • Retarget visitors
  • Understand PPC trends
  • Develop hyper-targeted, profitable ad campaigns and more.

Takeaway

PPC can be your staircase to brand growth across digital channels. Irrespective of whether you have a budding business, an established brand, or a savvy marketer, PPC can always unlock new arenas of prospects for you in the online world. With a PPC certification course, you can stay up-to-date with the latest industry updates and get prospects that are actually covert.

Still, searching for an online PPC certification course? Master PPC with Digital Almighty now!

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Corporate Sales Director

We are on the hunt for a talented and experienced director of sales to lead our sales department. We need a self-motivated professional with proven managerial experience and an outstanding track record in sales. In this position, you will be responsible for meeting our annual sales targets within assigned regions and accounts.

Your duties will include motivating our sales team, designing strategic sales plans, and assessing costs and competition. In addition to being an excellent communicator, our ideal candidate will also demonstrate exceptional negotiation and leadership skills.

Responsibilities:

  • Lead and motivate team to improve sales and customer service with clients.
  • Design and implement strategic plans to reach sales targets.
  • Cultivate lasting relationships with customers to grow customer loyalty.
  • Develop and promote weekly, monthly and quarterly sales objectives.
  • Draft detailed and accurate sales reports.
  • Work with customers to better understand their business needs and goals.
  • Assess costs, competition, and supply and demand to identify selling prices.
  • Estimate sales volume and profit for current and new products.
  • Establish a sales training program to train new employees.
  • Meet with sales and marketing team to assess company performance.
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Database management
  • Define contact and account quality standards in the database, defining processes and data acquisition strategies
  • Monitor the quality of marketing and sales information and define data improvement programs

Requirements:

  • Ability to understand the impact of operational initiatives from a sales or marketing person's perspective
  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • In-depth knowledge of marketing techniques and best practices.
  • Capacity to manage various projects and work to tight deadlines.
  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.
  • Bachelor’s degree in marketing, business administration or a relevant field.
  • A minimum of 5 years experience in a similar role.

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Master's (Preferred)

Experience: Digital Sales and Account management: 5 years (Preferred)

SEO on-page technical Specialist

  • Conducting on-site and off-site analysis of web SEO competition. Researching and implementing content recommendations.
  • Optimizing copy and landing pages for search engine optimization
  • Using google analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
  • Update existing content to include more keywords.
  • Create quality content.
  • Research keyword trends.
  • Analyze site analytics to gauge which areas of the site have more traffic.
  • Paying particular attention to any significant Google algorithmic changes.

Requirements:

  • Minimum 5 years of Extensive experience in SEO.
  • Working knowledge of Google Analytics In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with coding techniques.
  • Thorough understanding of web design and site structures.
  • Good knowledge of back link analysis.
  • Knowledge of SEO practices.
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client’s message heard.
  • Experience in HTML coding, PHP, and JavaScript.
  • A desire to understand what drives Google’s algorithms.
  • Excellent written communication skills.
  • Ability to multitask.
  • Bachelor’s degree, test-driven or relevant field

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience:

  • SEO Technical: 5 years (Preferred)
  • WordPress, HTML, PHP, and JavaScript: 3 years (Preferred)

SEO Specialist (off-page)

We are looking for an SEO expert to manage all search engine optimization activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

An SEO specialist must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Creating high-quality SEO content.

Requirements and skills

  • 5 years of Proven SEO experience
  • Communication skills
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor’s degree in relevant field and industry certifications
  • Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience: SEO tools / off-page: 5 years (Preferred)