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Admission to any program listed on the website is confirmed upon full payment for the course, which must be made prior to the commencement of the program. Anyone who has not enrolled in the program by paying full program fees would not be allowed to attend the program.

 

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Online Payment: You can pay with our trusted service provider through Simple, Secure and Convenient transactions. We accept the following modes of payment:

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  1. Cancellations:

Bookings can only be canceled in writing by email to [email protected].

The student may Request a cancellation or shall be transferrable; however, it is non – Refundable.

 

  1. Course Change: The course can be changed; however, the difference will not be refunded / if the amount is higher, it needs to be paid before the beginning of the course.

 

  1. I can no longer make it to this course. Am I able to reschedule, or my registration?

Yes, you can reschedule or cancel registration.

It will be non – Refundable, however we are happy to transfer an existing registration.

 

  1. Certifications:

All the Certifications attached with courses offered by us are bestowed upon a participant only after completing the minimum performance criteria mentioned with each course respectively. We are not liable to provide any certification (unless stated otherwise) if the desired performance criteria are not met by any delegate.

 

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Advertiser Guide: working with a third-party partner

Introduction to online advertising and AdWords

AdWords is Google’s advertising product, which displays your ads to people looking for products or services similar to those that you offer on Google or its partner sites. Advertising with AdWords allows you to reach new customers at the precise moment they’re searching for your type of products and services. You can choose to be charged for clicks, impressions, or conversions, depending on the type of campaign you run.

Once your ads are running, we provide performance data so your third-party partner can track what’s working and what’s not. AdWords is highly accountable, helping you understand precisely the return on your advertising investment and allowing your third-party partner to make adjustments to optimize for the best possible return.

In addition to Google search, you can also run ads on Google’s network of partner sites (places where you may have seen the “Ads by Google” message) – including YouTube. On this network, you can take advantage of other ad formats, such as image ads and video ads.

 

Google and third-party partners

We believe that AdWords can help your business succeed. However, you might not have the time or resources to devote to building – and regularly maintaining – a successful AdWords account. Or maybe you’d just like some help from an expert.

That’s where our third-party partners come in. There are many different types of third parties out there, from the largest advertising agency and yellow page publisher to the one-person web consultant. To help you select a third-party partner, we’ve developed our Partner Programs. Third parties participating in these programs will display a badge on their website and have taken and passed certification exams. Two badges that you’ll probably see most often are AdWords Certified Partner and Premier SMB Partners. See the badges and learn about our Partner Programs at www.google.com/adwords/partnerprograms.

To confirm that a company is certified within our Partner Programs, click the badge on their website. If they’re certified, you’ll be taken to the company’s profile page on Google.com.

 

How to work with a third-party partner

An AdWords third-party partner can save you and your business a lot of time and energy. For best results, we encourage you to stay informed, involved, and up-to-speed on your ad campaigns, and let your partner handle the time-consuming work.

Third-party partners will often charge a fee in addition to the cost of your advertising. Remember, they’re providing a valuable service by managing your AdWords campaigns, providing you with reporting, answering your questions, and optimizing your campaigns, among many other things. We believe it’s important for you to understand the total cost of your AdWords advertising, including any fees your third-party partner charges. Use this amount to determine your return on investment (ROI).

 

Here are five quick tips for being a savvy customer:

  1. Be selective When selecting a third-party partner to work with, look for companies that display a Certified Partner or a Premier SMB Partners badge. You can use Google Partner Searchto verify that a company is certified, or to search for certified partners. As part of your selection process, be sure that you understand and are comfortable with the length of the contract you’re entering into with the partner. There are a few other criteria to help you choose the right third-party partner for you:
  • Has this third-party partner worked with businesses in your area before?
  • What about businesses with similar budgets or target audiences?
  • What other services can they provide – alongside AdWords – to grow your business?
  1. Pick one partner You may be tempted to divide your budget among multiple third parties to see which one drives the best results. You’re welcome to do this as long as you test them one at a time. Google doesn’t display more than one ad for a business on a page of search results, so you’ll find it difficult to test multiple third parties at once.
  2. Educate yourself Understanding AdWords at an advanced level can take time, but it doesn’t take much time to learn the basics. Review the “AdWords basics” section below or visit the AdWords Help Center at adwords.google.com/support/awto learn more. Understanding AdWords will help you make more informed decisions with your third-party partner.
  3. Trust experience If you’re working with a company that’s managed hundreds of AdWords accounts, then it’s likely that they’ve developed expertise with AdWords. If they tell you that certain industries have historically higher online advertising costs or certain keywords might not work for your business, they’re probably speaking from experience.
  4. Evaluate your performance Unless you’re focused on branding, what matters most about AdWords is the return on your advertising investment (i.e. the number of new customers coming in the door). So, take some time each month to measure what you’re investing, and the results you’re receiving from that investment.

 

What to watch out for

We believe that it’s important for you to have a great experience with AdWords. If this isn’t the case, please let us know. Be sure to first work with your third-party partner to try to resolve any issues before contacting us.

Many third parties have earned our trust by representing the best interests of their advertisers. There are some third parties that are not acting in this way. Here are some activities to watch out for and let us know about:

  • Not sharing the cost and performance of AdWords campaigns: You have a right to know, at a minimum, the number of clicks, impressions, and cost of your AdWords advertising.
  • Guaranteeing ad placement, either on a specific advertising channel or in a specific position: It’s not possible to guarantee a specific ad position on Google.com search results pages. AdWords ad position is determined by an auction and changes dynamically with every new search. Some third parties may only charge you if they achieve your desired ad placement, but those that guarantee a specific position (i.e. the top position every time a user searches for your keyword) are misrepresenting how AdWords works.
  • Claiming to be from Google: Ask this person for their name and to email you from their Google.com email address; if you’re still unsure, forward the email to the address above.
  • Harassing or bullying you into signing up: Only you can remove your business from the natural or organic search results on Google.com.
  • Deceptive pricing: The agency may not use the correct advertising budget as agreed with you — make sure that you get an official copy of your agreement in writing.
  • Claiming AdWords will affect your organic or natural ranking: AdWords advertising has no impact on your organic or natural ranking in the search results; the two are completely separate.

 

AdWords basics

  • Keywords: The words or phrases you select – when users search for those words on Google, your ad may appear next to or above the search results.
  • Clicks: The number of times users clicked your ad. Impressions: The number of times your ad appeared.
  • Click through Rate (CTR): The number of clicks divided by the number of impressions, shown as a percentage. A good CTR can improve your average position.
  • Average Position: The average position that an ad appears in when it’s triggered. An average position of 1-8 generally means that the ad is appearing on the first page of search results.
  • Cost: The total amount you spend with AdWords.
  • Conversion: The action that your advertising results in, such as a phone call, lead, or sale. This is usually a good metric to use to measure the success of your advertising.

 

Disclaimer: While we may not respond personally to your email, we will investigate your comments and, if necessary, take the appropriate action. If you have a question about your AdWords account and need help, please visit the Help Center at http://adwords.google.com/support/aw/.

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Corporate Sales Director

We are on the hunt for a talented and experienced director of sales to lead our sales department. We need a self-motivated professional with proven managerial experience and an outstanding track record in sales. In this position, you will be responsible for meeting our annual sales targets within assigned regions and accounts.

Your duties will include motivating our sales team, designing strategic sales plans, and assessing costs and competition. In addition to being an excellent communicator, our ideal candidate will also demonstrate exceptional negotiation and leadership skills.

Responsibilities:

  • Lead and motivate team to improve sales and customer service with clients.
  • Design and implement strategic plans to reach sales targets.
  • Cultivate lasting relationships with customers to grow customer loyalty.
  • Develop and promote weekly, monthly and quarterly sales objectives.
  • Draft detailed and accurate sales reports.
  • Work with customers to better understand their business needs and goals.
  • Assess costs, competition, and supply and demand to identify selling prices.
  • Estimate sales volume and profit for current and new products.
  • Establish a sales training program to train new employees.
  • Meet with sales and marketing team to assess company performance.
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Database management
  • Define contact and account quality standards in the database, defining processes and data acquisition strategies
  • Monitor the quality of marketing and sales information and define data improvement programs

Requirements:

  • Ability to understand the impact of operational initiatives from a sales or marketing person's perspective
  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • In-depth knowledge of marketing techniques and best practices.
  • Capacity to manage various projects and work to tight deadlines.
  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.
  • Bachelor’s degree in marketing, business administration or a relevant field.
  • A minimum of 5 years experience in a similar role.

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Master's (Preferred)

Experience: Digital Sales and Account management: 5 years (Preferred)

SEO on-page technical Specialist

  • Conducting on-site and off-site analysis of web SEO competition. Researching and implementing content recommendations.
  • Optimizing copy and landing pages for search engine optimization
  • Using google analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
  • Update existing content to include more keywords.
  • Create quality content.
  • Research keyword trends.
  • Analyze site analytics to gauge which areas of the site have more traffic.
  • Paying particular attention to any significant Google algorithmic changes.

Requirements:

  • Minimum 5 years of Extensive experience in SEO.
  • Working knowledge of Google Analytics In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with coding techniques.
  • Thorough understanding of web design and site structures.
  • Good knowledge of back link analysis.
  • Knowledge of SEO practices.
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client’s message heard.
  • Experience in HTML coding, PHP, and JavaScript.
  • A desire to understand what drives Google’s algorithms.
  • Excellent written communication skills.
  • Ability to multitask.
  • Bachelor’s degree, test-driven or relevant field

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience:

  • SEO Technical: 5 years (Preferred)
  • WordPress, HTML, PHP, and JavaScript: 3 years (Preferred)

SEO Specialist (off-page)

We are looking for an SEO expert to manage all search engine optimization activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

An SEO specialist must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Creating high-quality SEO content.

Requirements and skills

  • 5 years of Proven SEO experience
  • Communication skills
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor’s degree in relevant field and industry certifications
  • Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience: SEO tools / off-page: 5 years (Preferred)