Digital Marketing Course – The Need of the Hour

Unlike just a few months ago, people today are wary of stepping out. More and more consumers are now willing to stay inside and to get everything taken care of online. It is for this very reason that digital marketing has gained immense importance in the past months, and will continue to do so in the coming years. After all, when the end-customers do not step out of their homes, traditional marketing techniques will not yield the desired results for brands and businesses.

Benefits of Digital Marketing Course

If you’ve been contemplating a digital marketing training course, here are some of the prominent reasons why it could prove to be highly beneficial for you.

  • Kick-Start a Career

There will be a boost in the count of digital marketing jobs in the coming years. Joining a digital marketing course now can be a smart move. It is the right time for people looking for a career in the digital marketing industry. By enrolling in a certified digital marketing course, you will be preparing yourself to become a certified digital marketer. Experts with certification are preferred by the organisations as they are trained under professionals.

  • Increased Job Opportunities

People are spending an unprecedented chunk of their time on phones. They are, therefore, more likely to do some of the most important tasks such as reading, writing, learning, exploring, socializing, and shopping through their phones. Hence, it shouldn’t come as a surprise when more and more businesses are on the lookout for proficient digital marketers for their brands.

  • Flexible Working Hours

If you are ambitious and like to work on your side hustles while making your fair share of the money, being a digital marketer can be your best bet. As a digital marketer, you can work from anywhere and manage your work hours with incredible ease. You can choose to be a freelance digital marketing expert (who are already in demand now). Digital marketing freelancers can work on pilot projects as per their suitability.

Increased Dependence on Online Buying

As more and more people learn the nuances of browsing and buying online, and get comfortable with the process, brick and mortar stores will become scarce. This changed scenario will lead to perennial profits and other immense benefits for online retailers, thus creating a much better environment for digital marketers to tap and thrive in.

  • Improved Job Profile

Unfortunately, the times that lay ahead will see a lot of businesses shutting down due to financial stress. In such conditions, you, as a digital marketer, can help such businesses increase their customer base and overall sales at a rapid rate. This will eventually help you in climbing the corporate ladder quickly and more efficiently. Needless to say, with an improved job profile will come a better payout.

For what it’s worth, there hasn’t been a better time around to undertake digital marketing training. Learning a new skill as rewarding as digital marketing can help you overcome the career setback that the pandemic has brought along. 

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Corporate Sales Director

We are on the hunt for a talented and experienced director of sales to lead our sales department. We need a self-motivated professional with proven managerial experience and an outstanding track record in sales. In this position, you will be responsible for meeting our annual sales targets within assigned regions and accounts.

Your duties will include motivating our sales team, designing strategic sales plans, and assessing costs and competition. In addition to being an excellent communicator, our ideal candidate will also demonstrate exceptional negotiation and leadership skills.

Responsibilities:

  • Lead and motivate team to improve sales and customer service with clients.
  • Design and implement strategic plans to reach sales targets.
  • Cultivate lasting relationships with customers to grow customer loyalty.
  • Develop and promote weekly, monthly and quarterly sales objectives.
  • Draft detailed and accurate sales reports.
  • Work with customers to better understand their business needs and goals.
  • Assess costs, competition, and supply and demand to identify selling prices.
  • Estimate sales volume and profit for current and new products.
  • Establish a sales training program to train new employees.
  • Meet with sales and marketing team to assess company performance.
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Database management
  • Define contact and account quality standards in the database, defining processes and data acquisition strategies
  • Monitor the quality of marketing and sales information and define data improvement programs

Requirements:

  • Ability to understand the impact of operational initiatives from a sales or marketing person's perspective
  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • In-depth knowledge of marketing techniques and best practices.
  • Capacity to manage various projects and work to tight deadlines.
  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.
  • Bachelor’s degree in marketing, business administration or a relevant field.
  • A minimum of 5 years experience in a similar role.

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Master's (Preferred)

Experience: Digital Sales and Account management: 5 years (Preferred)

SEO on-page technical Specialist

  • Conducting on-site and off-site analysis of web SEO competition. Researching and implementing content recommendations.
  • Optimizing copy and landing pages for search engine optimization
  • Using google analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
  • Update existing content to include more keywords.
  • Create quality content.
  • Research keyword trends.
  • Analyze site analytics to gauge which areas of the site have more traffic.
  • Paying particular attention to any significant Google algorithmic changes.

Requirements:

  • Minimum 5 years of Extensive experience in SEO.
  • Working knowledge of Google Analytics In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with coding techniques.
  • Thorough understanding of web design and site structures.
  • Good knowledge of back link analysis.
  • Knowledge of SEO practices.
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client’s message heard.
  • Experience in HTML coding, PHP, and JavaScript.
  • A desire to understand what drives Google’s algorithms.
  • Excellent written communication skills.
  • Ability to multitask.
  • Bachelor’s degree, test-driven or relevant field

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience:

  • SEO Technical: 5 years (Preferred)
  • WordPress, HTML, PHP, and JavaScript: 3 years (Preferred)

SEO Specialist (off-page)

We are looking for an SEO expert to manage all search engine optimization activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

An SEO specialist must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Creating high-quality SEO content.

Requirements and skills

  • 5 years of Proven SEO experience
  • Communication skills
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor’s degree in relevant field and industry certifications
  • Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience: SEO tools / off-page: 5 years (Preferred)