How to Choose the Right Digital Marketing Course

Digital marketing is one of the most powerful marketing strategies available in today’s internet and content-driven market. The growth of digital marketing has changed the face value of the marketing industry in the last decade.

With the growing demand of digital marketers among businesses, it has become one of the top skills to kick start your digital career. Different disciplines of digital marketing are used to optimize your web content and promote them using both paid and unpaid strategies by reaching out to a targeted audience. To become a certified and successful digital marketer, you need to learn every bit of online marketing skills and strategies related to website optimization, digital advertising, content, social media, and email promotions.

How to Find the Right Digital Marketing Course

As you start looking for the right digital marketing course for yourself, you may realize that digital marketing itself is a huge market to explore and learn about. All you need to find the right course based on your interests and career goals. Few of the popular digital marketing tactics that you can learn are:

  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • E-mail Marketing
  • Content Marketing
  • PPC (Pay per click)
  • Web and Data Analytics
  • Social Media Marketing
  • Affiliate Marketing
  • Online PR

Various digital marketing specialization courses are available that will accommodate your requirements and skills. You can also start with one specialization and then move to another. Each domain in digital marketing has its full-fledged tools and tactics. If you want to learn everything about digital marketing and its domains, you can also choose a full-fledged course.

Many aspects such as course duration, training modules, certifications and affiliations, and experience of trainers can help you choose the best digital marketing course for yourself.

Ask Yourself this before Choosing Digital Marketing Course:

When you are searching for the best digital marketing course to start your digital career, first ask these questions to yourself:

  • What is your objective in learning these skills?
  • What skills do you want to learn in digital marketing?
  • What are your expectations for your digital marketing course?
  • How and where do you want to use your skills?
  • Do you want to learn it to pursue a career in digital marketing or want to apply it in your business?

Once you’re clear on your requirements and goals, it’s time to find the right digital marketing course for yourself. 

Few Tips to Help You Select the Right Digital Marketing Course

  • Once you find a digital marketing institute, go through your preferred course module and its learning process to ensure that you are comfortable with the course structure and the training sessions.
  • Check the duration of the course and determine if you are comfortable with the class timings and the schedules.
  • Look if the course focuses more on the practical sessions or theoretical classes. Along with in-depth knowledge, you’ll also need ample hands-on practical training to make the most of your knowledge.
  • Look for the certification offered after the completion of the course and how relevant they are in the digital marketing industry. Also, find out if the certification awarded is well recognized and validates your knowledge and skills.

Every course is different from others and offers different levels of skills and certifications to the learning professionals and students. That’s why it is essential to find the right digital marketing course as per your interest and expectation to achieve your career goals. Looking at your potential and career goals, use the above points to find a course that best suits your creative and interpersonal skills.

Check out different digital marketing courses at https://bit.ly/2JYgh5Y

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Corporate Sales Director

We are on the hunt for a talented and experienced director of sales to lead our sales department. We need a self-motivated professional with proven managerial experience and an outstanding track record in sales. In this position, you will be responsible for meeting our annual sales targets within assigned regions and accounts.

Your duties will include motivating our sales team, designing strategic sales plans, and assessing costs and competition. In addition to being an excellent communicator, our ideal candidate will also demonstrate exceptional negotiation and leadership skills.

Responsibilities:

  • Lead and motivate team to improve sales and customer service with clients.
  • Design and implement strategic plans to reach sales targets.
  • Cultivate lasting relationships with customers to grow customer loyalty.
  • Develop and promote weekly, monthly and quarterly sales objectives.
  • Draft detailed and accurate sales reports.
  • Work with customers to better understand their business needs and goals.
  • Assess costs, competition, and supply and demand to identify selling prices.
  • Estimate sales volume and profit for current and new products.
  • Establish a sales training program to train new employees.
  • Meet with sales and marketing team to assess company performance.
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Database management
  • Define contact and account quality standards in the database, defining processes and data acquisition strategies
  • Monitor the quality of marketing and sales information and define data improvement programs

Requirements:

  • Ability to understand the impact of operational initiatives from a sales or marketing person's perspective
  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • In-depth knowledge of marketing techniques and best practices.
  • Capacity to manage various projects and work to tight deadlines.
  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.
  • Bachelor’s degree in marketing, business administration or a relevant field.
  • A minimum of 5 years experience in a similar role.

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Master's (Preferred)

Experience: Digital Sales and Account management: 5 years (Preferred)

SEO on-page technical Specialist

  • Conducting on-site and off-site analysis of web SEO competition. Researching and implementing content recommendations.
  • Optimizing copy and landing pages for search engine optimization
  • Using google analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
  • Update existing content to include more keywords.
  • Create quality content.
  • Research keyword trends.
  • Analyze site analytics to gauge which areas of the site have more traffic.
  • Paying particular attention to any significant Google algorithmic changes.

Requirements:

  • Minimum 5 years of Extensive experience in SEO.
  • Working knowledge of Google Analytics In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with coding techniques.
  • Thorough understanding of web design and site structures.
  • Good knowledge of back link analysis.
  • Knowledge of SEO practices.
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client’s message heard.
  • Experience in HTML coding, PHP, and JavaScript.
  • A desire to understand what drives Google’s algorithms.
  • Excellent written communication skills.
  • Ability to multitask.
  • Bachelor’s degree, test-driven or relevant field

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience:

  • SEO Technical: 5 years (Preferred)
  • WordPress, HTML, PHP, and JavaScript: 3 years (Preferred)

SEO Specialist (off-page)

We are looking for an SEO expert to manage all search engine optimization activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

An SEO specialist must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Creating high-quality SEO content.

Requirements and skills

  • 5 years of Proven SEO experience
  • Communication skills
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor’s degree in relevant field and industry certifications
  • Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience: SEO tools / off-page: 5 years (Preferred)