Learning Ppc Online With Digital Almighty: Online Ppc Certification Course in Usa

Online advertisements comprise a vital part of business strategy for most brands. Understanding various advertisement models like the PPC is essential for online advertising. Once hired as a digital marketer, you will likely have to develop PPC strategies for the brand. Pursuing an online PPC certification course in the USA makes it easier for a digital marketing professional to have PPC advertisements in one’s wheelhouse.

What is PPC all about?

Pay-per-click (PPC) marketing, also known as Cost-per-click marketing, is a type of online advertising in which companies (advertisers) incur a cost every time a user clicks on their ad. PPC ads are a go-to option for businesses trying to direct traffic to their website, create brand visibility and understand consumer behavior. Properly executed PPC campaigns help companies to outrank their competitors and reach out to more potential customers.

How can Digital Almighty help?

Digital Almighty is a leading provider of courses focused on digital marketing. Digital Almighty offers several training certification programs, like eCommerce, graphic design, social media marketing, entrepreneurship training, Google data web analysis, WordPress, and SEO. Its PPC course provides holistic training to amateurs and professionals about the pay-per-click advertisement model. Since it offers virtual classes, pursuing a highly-valued online PPC certification course in the USA becomes more convenient. Expert mentors ensure that you develop a grip on the areas covered by the course modules. The opportunity to engage with real-time projects gives you first-hand working knowledge about PPC marketing. More importantly, you will be able to get a full-time placement upon the completion of the course.

How can I benefit from Digital Almighty’s PPC course?

If you want to master the art of PPC ads, Digital Almighty’s PPC-Display Advertising Certification Course is the perfect starting point. An online PPC certification course in the USA is a fantastic way of strengthening your resume as a digital marketer, making it easier to take on projects for reputed companies. Here is what you need to know about the PPC course offered by the institution:

Course Objectives:

  • To teach the fundamentals of designing and implementing online paid ad campaigns
  • To help acquire a comprehensive understanding of platforms like Facebook and Google AdWords
  • To analyze the audience’s search psychology and pay-per-click trends
  • To develop skills in sales maximization
  • To create exposure by allowing participation in real-time projects

The PPC course provides training to individuals interested in diversifying their skill-set as digital marketers. If you want to walk the extra mile, you can also pursue the Display Advertising Training Course along with the PPC course. The former allows you better understand Google advertising, reinforcing your PPC knowledge and making you more desirable as a digital marketer.

Conclusion:

Hasn’t Digital Almighty made pursuing an online PPC certification course in the USA effortless? The digital world is brimming with countless new career opportunities. You need to take advantage of the same. Becoming a digital marketer gives you the scope to work from home or remote locations, allowing you to chase high-paying flexible jobs in the USA. All you have to do is invest in skill-building, and new career paths automatically carve themselves. Check out Digital Almighty today.

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Corporate Sales Director

We are on the hunt for a talented and experienced director of sales to lead our sales department. We need a self-motivated professional with proven managerial experience and an outstanding track record in sales. In this position, you will be responsible for meeting our annual sales targets within assigned regions and accounts.

Your duties will include motivating our sales team, designing strategic sales plans, and assessing costs and competition. In addition to being an excellent communicator, our ideal candidate will also demonstrate exceptional negotiation and leadership skills.

Responsibilities:

  • Lead and motivate team to improve sales and customer service with clients.
  • Design and implement strategic plans to reach sales targets.
  • Cultivate lasting relationships with customers to grow customer loyalty.
  • Develop and promote weekly, monthly and quarterly sales objectives.
  • Draft detailed and accurate sales reports.
  • Work with customers to better understand their business needs and goals.
  • Assess costs, competition, and supply and demand to identify selling prices.
  • Estimate sales volume and profit for current and new products.
  • Establish a sales training program to train new employees.
  • Meet with sales and marketing team to assess company performance.
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Database management
  • Define contact and account quality standards in the database, defining processes and data acquisition strategies
  • Monitor the quality of marketing and sales information and define data improvement programs

Requirements:

  • Ability to understand the impact of operational initiatives from a sales or marketing person's perspective
  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems
  • In-depth knowledge of marketing techniques and best practices.
  • Capacity to manage various projects and work to tight deadlines.
  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.
  • Bachelor’s degree in marketing, business administration or a relevant field.
  • A minimum of 5 years experience in a similar role.

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Master's (Preferred)

Experience: Digital Sales and Account management: 5 years (Preferred)

SEO on-page technical Specialist

  • Conducting on-site and off-site analysis of web SEO competition. Researching and implementing content recommendations.
  • Optimizing copy and landing pages for search engine optimization
  • Using google analytics to conduct performance reports regularly.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
  • Update existing content to include more keywords.
  • Create quality content.
  • Research keyword trends.
  • Analyze site analytics to gauge which areas of the site have more traffic.
  • Paying particular attention to any significant Google algorithmic changes.

Requirements:

  • Minimum 5 years of Extensive experience in SEO.
  • Working knowledge of Google Analytics In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with coding techniques.
  • Thorough understanding of web design and site structures.
  • Good knowledge of back link analysis.
  • Knowledge of SEO practices.
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client’s message heard.
  • Experience in HTML coding, PHP, and JavaScript.
  • A desire to understand what drives Google’s algorithms.
  • Excellent written communication skills.
  • Ability to multitask.
  • Bachelor’s degree, test-driven or relevant field

Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience:

  • SEO Technical: 5 years (Preferred)
  • WordPress, HTML, PHP, and JavaScript: 3 years (Preferred)

SEO Specialist (off-page)

We are looking for an SEO expert to manage all search engine optimization activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

An SEO specialist must identify the techniques and strategies required to increase a company website’s traffic. The process makes a brand more visible to customers, generates more leads, and increases profit.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Creating high-quality SEO content.

Requirements and skills

  • 5 years of Proven SEO experience
  • Communication skills
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor’s degree in relevant field and industry certifications
  • Location: Delhi NCR

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate: Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education: Bachelor's (Preferred)

Experience: SEO tools / off-page: 5 years (Preferred)