What is Email Marketing? How to get started with Email Marketing?

If you think deeply about your email activity, then you spend more than 28% of work time reading emails. Imagine what impact it holds on readers’ minds! But with tons of ways to reach your customers, is email marketing an effective way? Should you be relying on email marketing services to grow your business? Let’s find out. What is email marketing about? Your emails can do much more than just receiving or sending messages. It’s a way to get into the day-to-day life of your consumers. You can promote your service or products through emails. Email marketing service is an easy method to develop a relationship with present customers and make a compelling marketing funnel for prospective clients. Did you know that in 2019, global email users automated to 3.9 billion users? Why opt for an email marketing service? In the digital marketing world, email marketing is about informing, persuading, and bonding with potential clients. Email marketing service is one of the most cost-effective and conversion-rich forms of digital marketing now. An effective email marketing campaigns provide rich Call-To-Actions to drive organic traffic or generate sales through emails. According to Statista 2020, daily emails of 293.6 billion were exchanged in 2019, which would increase to 347.3 billion in 2020. Is it a strong Return on Investment? With a strong email marketing service team, you can expect a return of $42 on every $1 spent on email marketing (DMA, 2019). More than 49% like to receive weekly promotional emails from their favorite brands. So, why not take advantage? Getting started! The first step towards starting with your email campaign is choosing the right email marketing software. Software like GetResponse, MailChimp, ConvertKit, Keap, Drip, AWeber, etc. are few of the best email marketing software available in the market. To learn software usage, you may take up a few email marketing courses to get the maximum from the software. Or you can hire an expert email marketing service to get maximum ROI from email marketing. You can use a small checklist to identify the best email marketing services: ✓ Free trial – You don’t want to spend more on what’s not working for you, right? ✓ Integration – Many offer different integrations to help clients grow in new spaces, for instance, integration for WordPress, WooCommerce, Facebook ads, etc. ✓ Email templates – A customized email template can save tons of your time, especially when mass emailing. ✓ Reporting – There’s no use of the software if you can’t track your progress. ✓ A/B testing – Also known as split testing, is vital to run when trying out new techniques or formats for your email campaigns. ✓ Email automation – A way to create timely, relevant, personalized emails for individual contacts to be sent when they take a specific action. ✓ Access to multiple data – A worthy email marketing service provides access to open rate data, deliverability rates, and other critical data necessary to keep track of customer’s behavior. Apart from these, several email marketing software has their own advantages and added features like CRM, advanced email segmentation, subscriber tagging tools, template editor, in-depth subscriber management, built-in landing page editor, and many more. Go through each and every feature provided in the software. And filter them according to your requirements. Is your business ready to grow in 2020? Give us a call, and we’ll make sure you receive the best email marketing services from us.

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